Vol. 7 No. 17 (2005)

Vol. 7 No. 17 (2005)

Published July 23, 2007

Editorial

Mauro Neves Garcia
Editorial
https://doi.org/10.7819/rbgn.v7i17.221
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Articles

Rosa Elisa Mirra Barone, Maria Rita Aprile
7-14
The Company: a space for formal education
https://doi.org/10.7819/rbgn.v7i17.29
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Edson Coutinho da Silva, Silvio Augusto Minciotti
15-22
Orthodox, Social and Societal Marketing: the exchange of different relations with the society
https://doi.org/10.7819/rbgn.v7i17.31
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Antonio César Galhardi, Sérgio Baptista Zaccarelli
23-29
Innovation and Technological Imitation as Competitive Strategy
https://doi.org/10.7819/rbgn.v7i17.32
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Wagner Peixoto de Paiva
30-37
Evaluation of Effectiveness of an Advertising Campaign: an empirical study
https://doi.org/10.7819/rbgn.v7i17.33
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Carlos Augusto da Silva Loures, Marcos Cortez Campomar
38-46
A Study of the use of Physical Evidence as a way of Generating Perception of Service Quality: a case study of Brazilian hospitals
https://doi.org/10.7819/rbgn.v7i17.34
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Leonor Fernandes Ferreira, Miguel Matos Torres
47-57
Contribution in the Review of the Literature on Productivity in the Scope of Business Economics
https://doi.org/10.7819/rbgn.v7i17.39
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José Carlos Barbieri, Antonio Carlos Teixeira Álvares
58-68
Patenting and Licensing Strategy of Technology: concepts and a case study
https://doi.org/10.7819/rbgn.v7i17.40
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