Vol. 12 No. 36 (2010)

Vol. 12 No. 36 (2010)

Published October 5, 2010
Vol. 12 No. 36 (2010)

Institutional Message

Luiz Guilherme Brom
251
Mensagem Institucional
https://doi.org/10.7819/rbgn.v12i36.793
PDF (Português (Brasil))

Editorial

João Maurício Gama Boaventura
252
Editorial
https://doi.org/10.7819/rbgn.v12i36.794
PDF (Português (Brasil))

Articles

Maria Aparecida Gouvêa, Leandro Campi Prearo, Maria do Carmo Romeiro
253-270
Estudio Exploratorio sobre la Utilización de Técnicas de Análisis de Regresión y de Análisis Conjunto en los Estudios del Comportamiento del Consumidor
https://doi.org/10.7819/rbgn.v12i36.661
PDF (Português (Brasil))
Joaquim Rubens Fontes Filho, Geraldo Sant Anna Nunes
271-288
The Strategist of Micro, Small and Medium Brazilian Private Company
https://doi.org/10.7819/rbgn.v12i36.666
PDF (Português (Brasil))
Bruno Milani, Paulo Sérgio Ceretta, Fernanda Galvão de Barba, Fernando Casarin
289-303
Brazilian Investments Funds: the influence of higher moments in performance evaluation
https://doi.org/10.7819/rbgn.v12i36.654
PDF (Português (Brasil))
Júlio Orestes da Silva, Francisco Antonio Bezerra
304-321
Analysis of Earnings Management and Turnover of Auditors Firms in Companies Traded
https://doi.org/10.7819/rbgn.v12i36.670
PDF (Português (Brasil))
Janaina de Moura Engracia Giraldi, Ana Akemi Ikeda
322-340
Personal Values as Basis for Strategic Segmentation: a study with professionals from Sao Paulo
https://doi.org/10.7819/rbgn.v12i36.639
PDF (Português (Brasil))
Livia Castro D'Avila Gonçalves, Ivan Lapuente Garrido, Cláudio Damacena
341-357
The Proposal of a Conceptual Model of Brand Equity in the New Logic of Services
https://doi.org/10.7819/rbgn.v12i36.641
PDF (Português (Brasil))