Vol. 10 No. 28 (2008)

Vol. 10 No. 28 (2008)

Published September 23, 2008

Institutional Message

Luiz Guilherme Brom
213
Mensagem Institucional
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Editorial

Evandir Megliorini
214
Editorial
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Articles

Daniela Gomes Molica, Antônio Carvalho Neto, Pedro Paulo Barros Gonçalves
215-233
Corporate Social Responsability: lost opportunities for workers and employers
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Marcos Amatucci, Ilan Avrichir
234-248
IB Theory and the entry of MNCs in Brazil from 1850 to 2007
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Ilse Maria Beuren, Nadia Mar Bogoni, Luciano Fernandes
249-263
Analysis of Approaches to Controllership in Master’s Thesis from Post-graduate Programs in Accounting Sciences
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Mauri Leodir Löbler, Norberto Hoppen, Vania de Fátima Barros Estivalete
264-281
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
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Thelma Valéria Rocha, Geraldo Luciano Toledo, Luciana Florêncio de Almeida
282-294
Customer Perception about Loyalty Programs in Agricultural Market: a case study
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Alexandre Araújo Cavalcante Soares, Francisco José Costa
295-312
The Influence of Perceived Value and Customer Satisfaction on the Word of Mouth Behavior: an analysis in academies of gymnastics
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