Strategy and Coopetitive Relationships: the case of Nova Serrana cluster
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Keywords

Coopetition. Relationships. Competition.

How to Cite

Leite, R. S., Lopes, H. E. G., & Silva, S. A. D. (2009). Strategy and Coopetitive Relationships: the case of Nova Serrana cluster. Review of Business Management, 11(30), 65–78. https://doi.org/10.7819/rbgn.v11i30.439

Abstract

Traditionally, the management literature discusses the effects of competitive or collaborative relationships in organizational strategy. However, recently a third approach has emerged, in which a single relationship is seem as a variable that can integrate collaboration and rivalry between competitors. This study aims to provide subsidies for this discussion. For this, a qualitative design was adopted; in which businessmen of the city of Nova Serrana were interviewed. The results indicate that the decision of collaborate or compete is dependent on a set of factors.

Key words: Coopetition. Relationships. Competition.

https://doi.org/10.7819/rbgn.v11i30.439
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