Vol. 8 No. 20 (2006)
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Vol. 8 No. 20 (2006)
Published July 23, 2007
Editorial
Roberto Coda
Editorial
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Articles
Gilberto de Andrade Martins
1-12
On Reliability and Validity
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Pedro Luiz Côrtes
13-22
The Importance of the Gray Literature in the Internet for the Accounting and Business Administration Areas
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Miguel Angelo Hemzo, Sérgio Luiz Lepsch
23-33
Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
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Maria Aparecida Gouvêa, Geraldo Luciano Toledo, Lino Nogueira Rodrigues Filho
34-44
Service Quality Assessment of Routes in the State of Sao Paulo
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Darcy Mitiko Mori Hanashiro, Vânia Maria Jorge Nassif
45-56
Competences of Professors: a competitive advantage
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