Researching Relationships between the Internet and Strategic Change in the Real Estate Market

Ernesto Michelangelo Giglio, Paulo Gomes Pereira, Arnaldo Ryngelblum


The aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the Internet, supporting the orienting statement. As a methodological contributes was create a research instrument that is applicable and need to be improved. The results open perspectives of theoretical reflections on the strategic use of the Internet in some business-oriented fields, as well as make possible a range of research about each variable of the instrument.

Key-words: Strategic changes. Internet. Strategic marketing. Real estate.


Strategic changes. Internet. Strategic marketing. Real estate.


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