Keywords
country image effect
foreign product evaluation
nationality of the consumer
international marketing.
How to Cite
Abstract
Purpose – This study investigates whether the magnitude of the effect
of country image (CoI) on quality evaluation of foreign products varies
across consumers from developed vs. from developing countries
Design/methodology/approach – French, Argentinean and Chilean
consumers responded to an online survey. We employed a withinsubjects
design in order to examine associate differences in CoI with
differences in quality assessment.
Findings – In agreement with previous studies, we found a positive
effect of CoI on quality evaluations of foreign products. However, we
found a non-significant moderating effect of consumer nationality,
which contrasts with Hsieh (2004), who found that CoI effects were
stronger for consumers from developing markets.
Originality/value – While several studies have investigated factors that
would affect consumers’ preference for domestic vs. foreign products,
we took the relatively under-researched topic of whether there would
be differences across consumers from developed vs. developing markets
in the impact of country image on the evaluation of foreign products.
If a paper is approved for publication, its copyright has to be transferred by the author(s) to the Review of Business Management – RBGN.
Accordingly, authors are REQUIRED to send RBGN a duly completed and signed Copyright Transfer Form. Please refer to the following template: [Copyright Transfer]
The conditions set out by the Copyright Transfer Form state that the Review of Business Management – RBGN owns, free of charge and permanently, the copyright of the papers it publishes. Although the authors are required to sign the Copyright Transfer Form, RBGN allows authors to hold and use their own copyright without restrictions.
The texts published by RBGN are the sole responsibility of their authors.
The review has adopted the CC-BY Creative Commons Attribution 4.0 allowing redistribution and reuse of papers on condition that the authorship is properly credited.