Validation of the Need for Social Interaction Scale between Customer and Service Provider

Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla

Abstract


With the consolidation of the services sector in
the global economy, we need to study further
the relationship between customer and service
provider. This paper analyzed the validity and
reliability of the need for social interaction
between customer and service provider. This scale
has been made by Dabholkar (1996), from the
ideas of Langeard et al. (1981). There are relatively
few studies with this scale, therefore this construct
should be taken into account in future research
about service interaction. This study is based
on a sample of 819 undergraduates. The results
suggest that the Need of Social Interaction is a
brief, simple and reliable scale.


Keywords


Service interactions. Service provider. Customer. Scale.



DOI: https://doi.org/10.7819/rbgn.v16i53.1622

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