Keywords
How to Cite
Abstract
With the consolidation of the services sector in
the global economy, we need to study further
the relationship between customer and service
provider. This paper analyzed the validity and
reliability of the need for social interaction
between customer and service provider. This scale
has been made by Dabholkar (1996), from the
ideas of Langeard et al. (1981). There are relatively
few studies with this scale, therefore this construct
should be taken into account in future research
about service interaction. This study is based
on a sample of 819 undergraduates. The results
suggest that the Need of Social Interaction is a
brief, simple and reliable scale.
If a paper is approved for publication, its copyright has to be transferred by the author(s) to the Review of Business Management – RBGN.
Accordingly, authors are REQUIRED to send RBGN a duly completed and signed Copyright Transfer Form. Please refer to the following template: [Copyright Transfer]
The conditions set out by the Copyright Transfer Form state that the Review of Business Management – RBGN owns, free of charge and permanently, the copyright of the papers it publishes. Although the authors are required to sign the Copyright Transfer Form, RBGN allows authors to hold and use their own copyright without restrictions.
The texts published by RBGN are the sole responsibility of their authors.
The review has adopted the CC-BY Creative Commons Attribution 4.0 allowing redistribution and reuse of papers on condition that the authorship is properly credited.