Resumo
Objetivo – O objetivo é analisar a relação da capacidade de Análise de Big Data (ABD) no desenvolvimento da manufatura sustentável e da economia circular de indústrias brasileiras.
Referencial Teórico – A construção da capacidade de ABD, segundo a Teoria Baseada em Recursos, é estabelecida pela implementação, integração e processamento dos recursos de big data. Argumenta-se que a capacidade ABD pode contribuir para o desenvolvimento sustentável nas indústrias a partir dos dados coletados, além de influenciar o desenvolvimento da economia circular (EC).
Metodologia – A pesquisa possui caráter descritivo, quantitativo e foi operacionalizada por meio de uma survey com os funcionários de indústrias brasileiras que utilizam big data. O teste das hipóteses foi realizado por meio de Modelagem de Equações Estruturais.
Resultados – A capacidade de ABD possui uma relação positiva e significante com a manufatura sustentável e economia circular (EC). A manufatura sustentável é uma mediadora complementar entre a capacidade de ABD e a EC.
Contribuições – O estudo fornece conhecimento acerca da interação entre ABD e o desenvolvimento de práticas sustentáveis e circulares nas indústrias brasileiras, possibilitando incentivos para mudanças nas empresas manufatureiras, que podem suceder na redução das pressões sociais, devido à escassez de recursos, fabricação sustentável e incerteza da cadeia de suprimentos.
Originalidade – A Pesquisa demostra que a capacidade de Análise de Big Data contribui para o desenvolvimento da manufatura sustentável, fornecendo insights sobre práticas que abrangem as esferas social, econômica e ambiental.
Palavras-chave - Teoria Baseada em Recursos; capacidade de Big Data; Manufatura Sustentável; Economia Circular.
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