Vol. 17 No. 57 (2015)

Vol. 17 No. 57 (2015)

Published December 16, 2015
Vol. 17 No. 57 (2015)

Articles

Fernando de Oliveira Santini, Wagner Júnior Ladeira, Cláudio Hoffmann Sampaio, Clécio Araújo Falcão
1173-1192
Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale
https://doi.org/10.7819/rbgn.v17i57.2040
PDF PDF (Português (Brasil))
Lívia de Queiroz, Janaina de Moura Engracia Giraldi
1193-1211
Country brand equity: a comparison between the USA and China
https://doi.org/10.7819/rbgn.v17i57.1964
PDF PDF (Português (Brasil))
Martín Hernani-Merino, José Afonso Mazzon, Giuliana Isabella
1212-1227
A model of susceptibility to global consumer culture
https://doi.org/10.7819/rbgn.v17i57.2434
PDF PDF (Português (Brasil))
María-Jesús Segovia-Vargas, María-del-Mar Camacho-Miñano, David Pascual-Ezama
1228-1245
Risk factors selection in automobile insurance policies: a way to improve the bottom line of insurance companies
https://doi.org/10.7819/rbgn.v17i57.1741
PDF PDF (Português (Brasil))
Leticia de Almeida Costa, Felipe Philadelpho Azevedo, Carlos Patricio Samanez
1246-1263
Investment strategies in the Brazilian industry of aluminum cans: an analysis in the context of real options games
https://doi.org/10.7819/rbgn.v17i57.2253
PDF PDF (Português (Brasil))
Gladyson Brommonschenkel Demonier, José Elias Feres de Almeida, Patricia Maria Bortolon
1264-1278
The impact of financial constraints on accounting conservatism
https://doi.org/10.7819/rbgn.v17i57.2326
PDF PDF (Português (Brasil))
Jair Oliveira, Edmundo Escrivao Filho, Marcelo Seido Nagano, Antonio Sergio Ferraudo
1279-1299
Managerial styles of small business owners: a study based on the organizational life cycle and on concepts concerning managers’ functions and roles
https://doi.org/10.7819/rbgn.v17i57.1650
PDF PDF (Português (Brasil))
Denise Mendes da Silva, Edvalda Araujo Leal, Janser Moura Pereira, José Dutra de Oliveira Neto
1300-1316
Learning styles and academic performance in Distance Education: a research in specialization courses
https://doi.org/10.7819/rbgn.v17i57.1852
PDF PDF (Português (Brasil))