Vol. 17 No. 57 (2015)
Vol. 17 No. 57 (2015)

Articles

Fernando de Oliveira Santini, Wagner Júnior Ladeira, Cláudio Hoffmann Sampaio, Clécio Araújo Falcão
1173-1192
Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale
PDF PDF (Português (Brasil))
Lívia de Queiroz, Janaina de Moura Engracia Giraldi
1193-1211
Country brand equity: a comparison between the USA and China
PDF PDF (Português (Brasil))
Martín Hernani-Merino, José Afonso Mazzon, Giuliana Isabella
1212-1227
A model of susceptibility to global consumer culture
PDF PDF (Português (Brasil))
María-Jesús Segovia-Vargas, María-del-Mar Camacho-Miñano, David Pascual-Ezama
1228-1245
Risk factors selection in automobile insurance policies: a way to improve the bottom line of insurance companies
PDF PDF (Português (Brasil))
Leticia de Almeida Costa, Felipe Philadelpho Azevedo, Carlos Patricio Samanez
1246-1263
Investment strategies in the Brazilian industry of aluminum cans: an analysis in the context of real options games
PDF PDF (Português (Brasil))
Gladyson Brommonschenkel Demonier, José Elias Feres de Almeida, Patricia Maria Bortolon
1264-1278
The impact of financial constraints on accounting conservatism
PDF PDF (Português (Brasil))
Jair Oliveira, Edmundo Escrivao Filho, Marcelo Seido Nagano, Antonio Sergio Ferraudo
1279-1299
Managerial styles of small business owners: a study based on the organizational life cycle and on concepts concerning managers’ functions and roles
PDF PDF (Português (Brasil))
Denise Mendes da Silva, Edvalda Araujo Leal, Janser Moura Pereira, José Dutra de Oliveira Neto
1300-1316
Learning styles and academic performance in Distance Education: a research in specialization courses
PDF PDF (Português (Brasil))