Strategy and Coopetitive Relationships: the case of Nova Serrana cluster

Ramon Silva Leite, Humberto Elias Garcia Lopes, Suelen Aparecida Duarte Silva

Abstract


Traditionally, the management literature discusses the effects of competitive or collaborative relationships in organizational strategy. However, recently a third approach has emerged, in which a single relationship is seem as a variable that can integrate collaboration and rivalry between competitors. This study aims to provide subsidies for this discussion. For this, a qualitative design was adopted; in which businessmen of the city of Nova Serrana were interviewed. The results indicate that the decision of collaborate or compete is dependent on a set of factors.

Key words: Coopetition. Relationships. Competition.


Keywords


Coopetition. Relationships. Competition.



DOI: https://doi.org/10.7819/rbgn.v11i30.439

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