Food and Agribusiness Chains Strategic Planning and Management: The ChainPlan Method (Framework)

Marcos Fava Neves, Rafael Bordonal Kalaki, Jonny Mateus Rodrigues, Allan Wayne Gray

Abstract


Purpose – The objective of this paper is to improve the strategic planning and management of food and agribusiness chains method.

 

Design/methodology/approach – several research methodologies to develop the ChainPlan methodology. The theory (literature review) provided the basis to build a preliminary framework ten years prior. Then, empirical application of the initial method created insights about needed additions and subtractions to the original method.  These insights, combined with continued research on advances in the theories, contributed to further development of the ChainPlan methodology

 

Findings – A method is proposed to complement the theoretical gap on the strategic planning applied to agribusiness chains. The ChainPlan method is a theoretical-empirical method, built from the academic literature and perfected over the years through its application in several productive chains

 

Originality/value – Many authors proposed a method to build strategic plans in organizations, but when the subject is turned to the planning agribusiness chains, the academic discussion revolves around the agribusiness chains coordination and analyzes to be applied in this sector. This article filled in this theoretical gap and propose a tool, which is a specific strategic planning method for the agribusiness chains application

Keywords


strategic planning and management, agribusiness, systems



DOI: https://doi.org/10.7819/rbgn.v21i4.4012

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