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Abstract
Purpose – The purpose of our investigation is threefold. First, we assess
the role of sustainable and social values as precursors of social innovation
orientation, while taking into account interests as to financial returns.
Second, we examine the role of social innovation orientation as an
antecedent of a social entrepreneurship attitude. Third, we examine
how attitude, subjective norms and entrepreneurship self-efficacy
influence intentions of beginning a social entrepreneurship venture
among Mexico residents.
Design/methodology/approach – We conducted 745 surveys among
low-income Mexico residents who expressed interest in initiating a
social entrepreneurship venture. We used structural equation modeling
to test the hypothesized model.
Findings – Results showed the positive influence of social values on
social innovation orientation, while taking into account the influence
of financial interests. Social innovation orientation, an attitude toward
social entrepreneurship, entrepreneurial self-efficacy and subjective
norms were identified as positive predictors of social entrepreneurial
intentions.
Originality/value – The paper provides useful information about the
importance of values to understanding social innovation orientation
and social entrepreneurship intentions.
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