An examination of certain antecedents of social entrepreneurial intentions among Mexico residents

Judith Cavazos-Arroyo, Rogelio Puente-Díaz, Nivedita Agarwal


Purpose – The purpose of our investigation is threefold. First, we assess

the role of sustainable and social values as precursors of social innovation

orientation, while taking into account interests as to financial returns.

Second, we examine the role of social innovation orientation as an

antecedent of a social entrepreneurship attitude. Third, we examine

how attitude, subjective norms and entrepreneurship self-efficacy

influence intentions of beginning a social entrepreneurship venture

among Mexico residents.


Design/methodology/approach – We conducted 745 surveys among

low-income Mexico residents who expressed interest in initiating a

social entrepreneurship venture. We used structural equation modeling

to test the hypothesized model.


Findings – Results showed the positive influence of social values on

social innovation orientation, while taking into account the influence

of financial interests. Social innovation orientation, an attitude toward

social entrepreneurship, entrepreneurial self-efficacy and subjective

norms were identified as positive predictors of social entrepreneurial



Originality/value – The paper provides useful information about the

importance of values to understanding social innovation orientation

and social entrepreneurship intentions.


Intentions. Values. Social entrepreneurship. Low income. Developing countries.


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