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Abstract
Purpose – Based on Corporate Social Responsibility (CSR) aspects,
Social Boycott is presented in this paper as an amplification of the
Labor Boycott concept.
Design/methodology/approach – A statistical experiment with 240
individuals has been carried out, so that it could verify if consumers’
perceptions related to the Management Context of Corporate Social
Responsibility (MCCSR) of the fictitious Alpha company has
considerable impact on the variable Boycott Efficacy (BE), and on the
Boycott Intention (BI). The ANOVA has been used to show causeeffect
variable relationship.
Findings – MCCSR impacts on BE (H1) and BI (H2). Thus, the Social
Consumer’s boycott motivation is driven by the perception of the level
of CSR management orientation a company has (anti-corruption
internal measures, organizational climate, labor conditions and waste
management during production process). While Labor Boycott
restricts its analysis to labor conditions, the concept of Social Boycott
incorporates all CSR aspects.
Originality/value – This study presents Social Boycott definition and
its insertion on consumer boycott literature - types of boycott and
boycott motivations (ideological dimension). Thus, tangential analysis
such as experiential dimension and a theoretical political boycott gap
are discussed.
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