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Abstract
This article aims to analyze whether the rural tourism can be indicated as an option for economic diversification of Zona da Mata of the State of Pernambuco. The main economic source of this region is sugar-cane agricultural industry. However, this activity is losing dynamism with the end of activities of a large number of sugar and alcohol producing plants, thereby aggravating the poverty condition of thousands of people who live in that region. At the present, rural environment goes through a process of great changes, from the radical inversion of migratory currents to the appearance of new economic activities, which are not necessarily agricultural. Rural tourism, a pluri-active activity, is presently considered as a feasible alternative of economic diversification for ";Zona da Mata"; of the State of Pernambuco against the crisis experienced by sugar-cane agricultural industry. Characterized by the natural, historical and architectonic beauty, this region records the growth of such activity.
Key-words: Rural tourism. Economic diversification. Sugar-cane agricultural industry.
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