The impact of export performance resources of companies belonging to clusters: a study in the French winery industry

Aurora Carneiro Zen, Jaime Evaldo Fensterseifer, Frédéric Prévot

Abstract


The purpose of this paper was to analyze the
impact of resources on export performance of
clustered companies. We argue that the insertion
in clusters provides access to resources that
influence the internationalization process of
firms. We conducted a survey in the French wine
industry, the main consumer market in volume and
second largest producer of wine in the world. The
population of the study includes exporting French
wineries, located in clusters. The sample consists
of 130 French wine exporters, located in different
wine clusters. In short, the results indicated that
access to cluster’s resources has a positive impact
on the process of internationalization and export
performance of companies. One managerial
implication of the research is the importance
of commercial resources. The firms with higher
export performance attributed greater importance
to their commercial resources. Further studies
may measure the utilization of resources in the
internationalization strategy, and compare the
importance and the use of resources in accordance
with the level of export performance of companies.


Keywords


Internationalization. Clusters. Resources. Wine.



DOI: https://doi.org/10.7819/rbgn.v16i52.1523

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