Factors Affecting Satisfaction in Online Financial Transactions: a study of Brazilian home brokers

Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Deborah Coutinho Gil Nunes, Cristiane Junqueira Giovannini

Abstract


This paper evaluated consumers’ perceptions of
Brazilian Home Broker services in the online
environment. Based on the model suggested
by Balasubramanian, Konana and Menon
(2003), the effects of relevant online consumer
behavior constructs on customer satisfaction
with the service were analyzed. Constructs such
as perceived operational competence, willingness
to trust and perceived environmental security
were employed, in a model fully mediated by
trust. A questionnaire with scales previously
used in literature was employed to measure the
relevant constructs and structural equations
applied to analyze the relationships found. Results
show a strong relationship between perceived
environment security and perceived operational
competence, indicating that trust formation
precedes satisfaction in online financial services
transactions within the Brazilian context.


Keywords


Home broker. Trust. Satisfaction. Online investor. Financial services.



DOI: https://doi.org/10.7819/rbgn.v16i51.1488

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


 
Av. da Liberdade, 532 - São Paulo - SP Brasil Cep. 01502-001 Tel. 55 11 3272-2340
 The RBGN adopts the Creative Commons licens CC-BY Creative Commons Attribution 4.0 

The RBGN has the financial support from Fundação Escola de Comércio Álvares Penteado - FECAP and development agencies Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq and Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – CAPES.

Desenvolvido por:

Logomarca da Lepidus Tecnologia