Theme: Understanding Disruption Toward Consumer Behavior: Causes, Changes, and Consequences
The pandemic has created global disruptions in all aspects of our lives, including how we create, deliver, and consume products and services. This special track aims to bring together international scholars to share their research on the experiences and insights into how businesses identify, react, and respond to disruptions. Particularly, on how various factors (e.g. technology, socio-culture, economy, politics, ecology, etc.) have changed, shaped, and developed new behaviors that require businesses to deploy adaptive marketing strategies.
We welcome articles that provide theoretical or conceptual frameworks to help businesses in comprehending the change in behaviors. This special track seeks both conceptual and empirical studies that advance our knowledge in this particular area. We also encourage studies that use various methodologies, including quantitative, qualitative, mixed methods, and other approaches.
Submit your article to our Special Issue through the SemeAd website: https://semead.com.br/24/
Arnold Japutra (University of Western Australia)
Sandra Loureiro (Instituto Universitário de Lisboa - ISCTE-IUL)
Fandy Tjiptono (Victoria University of Wellington - New Zealand)