Coopetição institucionalizada em um setor altamente regulamentado: o papel estratégico dos agentes institucionais formais

Palavras-chave

coopetição
instituições
agentes institucionais formais
ensino superior
setor altamente regulamentado

Como Citar

Dal-Soto, F., Monticelli, J. M., & Barroso Sanz, J. A. (2026). Coopetição institucionalizada em um setor altamente regulamentado: o papel estratégico dos agentes institucionais formais. RBGN - Revista Brasileira De Gestão De Negócios, 28(3). https://doi.org/10.7819/rbgn.v28i3.4359

Resumo

Objetivo – Este estudo analisa como uma rede de organizações utiliza estratégias coopetitivas institucionalizadas para lidar com a complexidade de um setor altamente regulamentado.

Referencial teórico – Com base na teoria institucional e na literatura sobre coopetição, o estudo analisa como as forças institucionais moldam a cooperação e a competição simultâneas entre as organizações, destacando o papel coordenador dos agentes institucionais formais.

Metodologia – Foi realizado um estudo de caso qualitativo, com múltiplas unidades de análise, no âmbito da ACAFE (Associação Catarinense das Fundações Educacionais) – uma rede de instituições de ensino superior localizada no sul do Brasil. Os dados foram coletados por meio de 11 entrevistas semiestruturadas on-line, complementadas com documentos oficiais e informações públicas.

Resultados – A coopetição entre instituições de ensino superior surge como um processo dinâmico e adaptativo, moldado pela heterogeneidade organizacional, pelos mecanismos de criação e compartilhamento de valor, bem como pela influência estratégica de agentes institucionais intermediários. Ela é mobilizada intencionalmente como uma resposta institucional às pressões regulatórias.

Implicações práticas e sociais da pesquisa – O estudo aprofunda a compreensão da relação entre a coopetição e as forças institucionais em um setor altamente regulamentado. Oferece aos gestores e formuladores de políticas insights práticos sobre a coordenação de estratégias coopetitivas legítimas, além de contribuir para os debates sobre como os marcos regulatórios e o diálogo interinstitucional podem moldar diretamente a dinâmica de mercado e o equilíbrio competitivo. A coopetição institucionalizada também impacta diretamente as instituições de ensino superior e suas comunidades circundantes, principalmente no que se refere à sustentabilidade financeira e à continuidade operacional.

Originalidade – O artigo monstra como os agentes institucionais formais negociam e alinham seus interesses com base em estratégias organizacionais de coopetição. Dessa forma, ele contribui para a teoria administrativa ao explicar a institucionalização da coopetição por meio de redes organizacionais.

https://doi.org/10.7819/rbgn.v28i3.4359

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