A Natureza da Intenção de Agir de Forma Sustentável: Concepção e Validação de uma Escala de Medição
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Palavras-chave

Intenção de sustentabilidade
Atitude ambiental
Consciência de sustentabilidade
Valores pessoais
Validação de escala

Como Citar

Rodríguez-Jasso, L. de J., Rodríguez-Jasso, A. F., Briseño-García , A., & Zorrilla-Del Castillo, A. L. (2026). A Natureza da Intenção de Agir de Forma Sustentável: Concepção e Validação de uma Escala de Medição. RBGN - Revista Brasileira De Gestão De Negócios, 27(4). https://doi.org/10.7819/rbgn.v27i4.4325

Resumo

Objetivo – Este estudo tem como objetivo desenvolver e avaliar uma escala de medição que estabeleça a influência das atitudes ambientais individuais, da consciência de sustentabilidade e dos valores pessoais sobre a intenção de agir de maneira sustentável entre estudantes universitários mexicanos.

Referencial Teórico – O estudo foi desenvolvido à luz da Teoria do Comportamento Planejado.

Metodologia – Para conformar e validar o instrumento, foram realizadas validações de conteúdo, validações por especialistas e validações estatísticas em uma amostra de 192 jovens estudantes universitários. A análise de dados prévia forneceu os parâmetros de normalidade esperados, seguida por uma análise fatorial exploratória, que estabeleceu a relevância dos itens por construto para a unidimensionalidade. Por fim, foi realizada uma análise fatorial confirmatória para confirmar a conformação única das variáveis (validade convergente e discriminante).

Resultados – Foi obtido um instrumento composto por 19 itens para avaliar as diferentes variáveis, confirmando a validade e a confiabilidade da escala.

Implicações práticas e sociais da pesquisa – O estudo contribui para a identificação dos fatores que geram comportamento sustentável. Ele esclarece quais elementos catalisam a geração de tais comportamentos e orienta o desenvolvimento de estratégias para ajudar futuros tomadores de decisão a manterem um equilíbrio em suas ações em direção ao bem-estar geral.

Originalidade – A originalidade do estudo reside na profundidade da análise de validação da escala, no modelo gerado, no tema abordado e na possibilidade de replicação por estudos subsequentes.

https://doi.org/10.7819/rbgn.v27i4.4325
PDF (English)

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