Cultura Nacional como Moderadora da Relação entre Suporte Organizacional e Satisfação no Trabalho Remoto: Evidências Internacionais
PDF (English)

Palavras-chave

suporte organizacional
satisfação no trabalho
dimensões culturais
cultura nacional
trabalho remoto

Como Citar

Berger Ploszaj, H. H., Rocha Fernandes, B. H., & Camou Viacava, J. J. (2026). Cultura Nacional como Moderadora da Relação entre Suporte Organizacional e Satisfação no Trabalho Remoto: Evidências Internacionais. RBGN - Revista Brasileira De Gestão De Negócios, 27(4). https://doi.org/10.7819/rbgn.v27i4.4320

Resumo

Objetivo – O estudo analisa como as dimensões da cultura nacional moderam a relação entre suporte organizacional no trabalho remoto (WFHS) e satisfação no trabalho (JSAT).

Referencial Teórico – Baseia-se nas teorias da autodeterminação e das trocas sociais, mostrando como o WFHS favorece a sensação de produtividade e eleva a satisfação no trabalho.

Metodologia – A amostra da pesquisa contou com 241 funcionários de uma multinacional com subsidiárias em quatro países, selecionados por conveniência. As pontuações das dimensões culturais do “Hofstede's Globe” foram usadas para testar as hipóteses individualmente com o PROCESS v3.5.3 no SPSS.

Resultados – Os resultados indicam que o WFHS eleva a satisfação no trabalho remoto, sendo a cultura um moderador essencial. Sociedades femininas e as avessas à incerteza se beneficiam mais, enquanto individualistas e orientadas ao longo prazo não apresentam efeitos relevantes.

Implicações Práticas e Sociais da Pesquisa – O estudo conecta dimensões culturais e suporte organizacional no trabalho remoto, mostrando que o WFHS afeta a satisfação conforme a cultura. Adaptar o suporte às expectativas culturais pode ampliar o bem-estar e orientar políticas que equilibrem autonomia e reconhecimento.

Contribuições – Esta pesquisa aprofunda a compreensão do trabalho remoto ao integrar fatores culturais, mostrando como diferentes culturas nacionais afetam a influência do suporte organizacional no trabalho remoto na satisfação profissional.

https://doi.org/10.7819/rbgn.v27i4.4320
PDF (English)

Referências

Abbate, C. S., Bonfanti, R. C., Misuraca, R., & Ruggieri, S. (2025). Power distance in the workplace and its effect on prosocial behavioral intentions. Acta Psychologica, 253(March), 104695. https://doi.org/10.1016/j.actpsy.2025.104695. PMid:39813943.

Al, B. (2023). Culture, motivation, and performance: Remote and workplace dynamics in organizations. OPUS Journal of Society Research, 20, 727-750. https://doi.org/10.26466/opusjsr.1343604

Adamovic, M. (2022). How does employee cultural background influence the effects of telework on job stress? The roles of power distance, individualism, and beliefs about telework. International Journal of Information Management, 62, 102437. https://doi.org/10.1016/j.ijinfomgt.2021.102437.

Afota, M. C., Savard, Y. P., Léon, E., & Ollier-Malaterre, A. (2024). Changes in belongingness, meaningful work, and emotional exhaustion among new high-intensity telecommuters: Insights from pandemic remote workers. Journal of Occupational and Organizational Psychology, 97(3), 817-840. https://doi.org/10.1111/joop.12494.

Afrianty, T. W., Artatanaya, I. G., & Burgess, J. (2022). Working from home effectiveness during Covid-19: Evidence from university staff in Indonesia. Asia Pacific Management Review, 27(1), 50-57. https://doi.org/10.1016/j.apmrv.2021.05.002.

Anderson, A. J., Kaplan, S. A., & Vega, R. P. (2014). The impact of telework on emotional experience: When, and for whom, does telework improve daily affective well-being? European Journal of Work and Organizational Psychology, 24(6), 882-897. https://doi.org/10.108

/1359432X.2014.966086

Bilderback, S., & Kilpatrick, M. D. (2024). Global perspectives on redefining workplace presence: The impact of remote work on organizational culture. Journal of Ethics in Entrepreneurship and Technology, 4(1), 62-72. https://doi.org/10.1108/JEET-08-2024-0023

Bolisani, E., Scarso, E., Ipsen, C., Kirchner, K., & Hansen, J. P. (2020). Working from home during COVID-19 pandemic: Lessons learned and issues. Management and Marketing, 15(s1), 458-476. https://doi.org/10.2478/mmcks-2020-0027

Brunton, M., Cook, C., Walker, L., Clendon, J., & Atefi, N. (2020). Home and away: A national mixedmethods questionnaire survey of host and migrant Registered Nurses in New Zealand. Collegian : Journal of the Royal College of Nursing, Australia, 27(2), 164-173.

https://doi.org/10.1016/j.colegn.2019.08.004

Butlewski, M., Czernecka, W., Janiszewski, P., BogajewskaDanek, J., Gajšek, B., Suszyński, M., & Parikh, J. (2024). Does organizational support really influencesatisfaction and well-being during enforced working from home? AnnalesUniversitatis Mariae Curie-Skłodowska, 58(3), 203-215. https://doi.org/10.17951/h.2024.58.3.203-215.

Choudhury, P., Foroughi, C., & Larson, B. (2021). Workfrom-anywhere: The productivity effects of geographic flexibility. Strategic Management Journal, 42(4), 655-683. https://doi.org/10.1002/smj.3251.

Chowhan, J., & Pike, K. (2023). Workload, work-life interface, stress, job satisfaction, and job performance: A job demand–resource model study during COVID-19. International Journal of Manpower, 44(4), 653-670. https://doi.org/10.1108/IJM-05-2022-0254

Cook, K.S., Cheshire, C., Rice, E.R.W., Nakagawa, S. (2013). Social Exchange Theory. In: DeLamater, J., Ward, A. (eds) Handbook of Social Psychology. Handbooks of Sociology and Social Research. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6772-0_3

Deci, E. L., & Ryan, R. M. (2000). The” what” and” why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4), 227-268. https://doi.org/10.1207/S15327965PLI1104_01.

Donaldson, C. D., Handren, L. M., & Lac, A. (2017). Applying multilevel modeling to understand individual and cross-cultural variations in attitudes toward homosexual people across 28 European countries. Journal of Cross-Cultural Psychology, 48(1), 93-112.

https://doi.org/10.1177/0022022116672488

Dziuba, A.; Tienari, J.; Välikangas, L. Idea work online: shelters and crutches in remote collaborative autoethnography. Journal of Organizational Ethnography, v. 10, n. 3, p. 303–316, 2021. Emerald Group Holdings Ltd. https://doi.org/10.1108/JOE-01-2021-0007

Eagly, A. H., & Wood, W. (2012). Social role theory of sex differences. In P. Van Lange, A. Kruglanski & E. Higgins (Eds.), Handbook of theories of social psychology. Sage Publications. https://doi.org/10.4135/9781446249222.n49.

Emerson, R.M. (1976). Social Exchange Theory. Annual Review of Sociology, 2, 335–362. http://www.jstor.org/stable/2946096

Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. The Journal of Consumer Research, 32(3), 378-389. https://doi.org/10.1086/497549

Fonner, K.L., & Roloff, M.E. (2010). Why Teleworkers are More Satisfied with Their Jobs than are Office-Based Workers: When Less Contact is Beneficial. Journal of Applied Communication Research, 38(4), 336–361. https://doi.org/10.1080/00909882.2010.513998

Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of Business Research, 69(8), 3192-3198. https://doi.org/10.1016/j.jbusres.2015.12.008.

Gajendran, R. S., & Harrison, D. A. (2007). The good, the bad, and the unknown about telecommuting: Meta-analysis of psychological mediators and individual consequences. The Journal of Applied Psychology, 92(6), 1524-1541. https://doi.org/10.1037/00219010.92.6.1524. PMid:18020794

Gu, M.L., Tan, C.M., Ho, Y.S., & Liu, L.C. (2022). Work–family conflict and happiness:The moderating role of national culture. Evidence-based HRM, 10 (3), 293-311.https://doi.org/10.1108/ebhrm-01-2021-0001

Gu, M., Tan, J.L., Amin, M., Mostafiz, I., & Yeoh, K. (2021). Revisiting the moderating roleof culture between job characteristics and job satisfaction: A multilevel analysis of33 countries. https://doi.org/10.1108/ER-03-2020-0099

Hair, J.F.; Black, W.C.; Babin, B.J.; Anderson, R.E.; Tatham, R. L. (2009) Multivariate data analysis. (Trad.) Adonai Schlup Sant'Anna. Porto Alegre: Bookman.

Hayes, Andrew F. (2018) Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. 2. ed. New York: The Guilford Press.

Himawan, Karel Karsten, Jessica Helmi, & Jappy P. Fanggidae. 2022. “The Sociocultural Barriers of Work-from-Home Arrangement Due to COVID-19 Pandemic in Asia: Implications and Future Implementation.” Knowledge and Process Management 29 (2): 185–93. https://doi.org/10.1002/kpm.1708

Hofstede’s Globe. (2024, January 30). Hofstede’s globe.https://geerthofstede.com/hofstedes-globe/

Hofstede, G., Hofstede, G. J., & Minkov, M. (2010) Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (2nd ed.). McGraw-Hill

Hofstede, G. Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations.Sage Publications, 2001

Hofstede, G. (2011). Dimensionalizing cultures: The hofstede model in context. Online Readings in Psychology and Culture, 2(1). https://doi.org/10.9707/2307-0919.1014.

Hur, S. (2022). Telework, organizational culture, and job satisfaction: Focused on themoderating effects of organizational culture. Korean Policy Sciences Review, 26(1), 89-109. https://doi.org/10.31553/kpsr.2022.3.26.1.89.

Hur, S. (2022). Telework, organizational culture, and job satisfaction: Focused on themoderating effects of organizational culture. Han'gug jeongchaeg gwahaghaghoebo, 26 (1), 89-109. https://doi.org/10.31553/kpsr.2022.3.26.1.89

Hussain, Imran; Sia, Surendra Kumar . (2017). Power Distance Orientation Dilutes the Effect of Abusive Supervision on Workplace Deviance. Management and Labour Studies, (), 0258042X1773198–. doi:10.1177/0258042X17731981

Irawanto, D., Novianti, K., & Roz, K. (2021). Work from home: Measuring satisfaction between work-life balance and work stress during the COVID-19 pandemic in Indonesia. Economies, 9(3), 96. https://doi.org/10.3390/economies9030096

Javidan, M., Stahl, G. K., Brodbeck, F., & Wilderom, C. P. M. (2005). Cross-border transfer of knowledge: Cultural lessons from project GLOBE. The Academy of Management Perspectives, 19(2), 59-76. https://doi.org/10.5465/ame.2005.16962801

Jackowska, M., & Lauring, J. (2021). What are the effects of working away from the workplace compared to using technology while being at the workplace? Assessing work context and personal context in a global virtual setting. Journal of International Management, 27(1), e100826. https://doi.org/10.1016/j.intman.2021.100826

Judge, T. A., Weiss, H. M., Kammeyer-Mueller, J. D., & Hulin, C. L. (2017). Job attitudes, job satisfaction, and job affect: A century of continuity and of change. The Journal of Applied Psychology, 102(3), 356-374. https://doi.org/10.1037/apl0000181. PMid:28125260

Kadic-Maglajlic, S., Micevski, M., Arslanagic-Kalajdzic, M., & Lee, N. (2017). Customer and selling orientations of retail salespeople and the sales manager’s ability-to-perceiveemotions: A multi-level approach. Journal of Business Research, 80, 53-62. https://doi.org/10.1016/j.jbusres.2017.06.023

Kerksieck, P., Brauchli, R., de Bloom, J., Shimazu, A., Kujanpää, M., Lanz, M., & Bauer, G. F. (2022). Crafting work-nonwork balanceinvolving life domain boundaries: Development and validation of a novel scale across five countries. Frontiers in Psychology, 13, 892120. https://

doi.org/10.3389/fpsyg.2022.892120. PMid:36186286.

Kirkman, B. L., Lowe, K. B., & Gibson, C. B. (2006). A quarter century of “Culture’s Consequences”: A review of empirical research incorporating hofstede’s cultural dimensions. Journal of International Business Studies, 37(3), 285-320. https://doi.org/10.1057/palgrave.jibs.8400202.

Koprowski, S., Mazzioni, S., Dal Magro, C.B., Rosa, F.S., (2021). Cultura Nacional e Responsabilidade Social Corporativa. Revista Brasileira de Gestão de Negócios, 23(3), p.488-502. https://doi.org/10.7819/rbgn.v.23i3.4115

Kwon, M., & Jeon, S. H. (2020). Do leadership commitment and performance-oriented culture matter for federal teleworker satisfaction with telework programs? Review of Public Personnel Administration, 40(1), 36-55. https://doi.org/10.1177/0734371X18776049

Lakshmi, D., & Jindal, D. (2024). The impact of remote work on the culture and performance of multinational corporations. Journal of Informatics Education and Research, 3(2), 2873-2881. https://doi.org/10.52783/jier.v3i2.489.

Lamot, M., & Kirbiš, A. (2024). Multilevel analysis of COVID-19 vaccination intention: The moderating role of economic and cultural country characteristics. European Journal of Public Health, 34(2), 380-386. https://doi.org/10.1093/eurpub/ckae022. PMid:38569192

Latinometrics Internet News. (2024). Why are 71% of LatAm companies embracing the hybrid work model? https://www.linkedin.com/posts/latinometrics_why-are-71-of-latamcompanies-embracing-activity-7168243974539845633-7YFe

Liu, H. L., & Lo, V. H. (2018). An integrated model of workload, autonomy, burnout, job satisfaction, and turnover intention among Taiwanese reporters. Asian Journal of Communication, 28(2), 153-169. https://doi.org/10.1080/01292986.2017.1382544

Lukasik-Stachowiak, K. (2022). Organizational culture in remote working conditions– home office. Humanities and Social Sciences Quarterly, 29(4), 31-43. https://doi.org/10.7862/rz.2022.hss.24

Mangla, N. (2021). Working in a pandemic and postpandemic period – Cultural intelligence is the key. International Journal of Cross Cultural Management, 21(1), 53-69. https://doi.org/10.1177/14705958211002877

Margheritti, S., Picco, E., Gragnano, A., Dell’aversana, G., & Miglioretti, M. (2023). How to promote teleworkers’ job satisfaction? The Telework Quality Model and its application in small, medium, and large companies. Human Resource Development International, 27(4), 481-500. https://doi.org/10.1080/13678868.2023.2244705

Maurer, M., Bach, N., & Oertel, S. (2022). Forced to go virtual. Working-from-home arrangements and their effect on team communication during COVID-19 lockdown. German Journal of Human Resource Management, 36(3),

-269. https://doi.org/10.1177/23970022221083698

Masood, M., Aggarwal, A., & Reidpath, D. D. (2019). Effect of national culture on BMI: A multilevel analysis of 53 countries. BMC Public Health, 19(1), 1212. https://doi.org/10.1186/s12889-019-7536-0. PMid:31481044

Michinov, E., Ruiller, C., Chedotel, F., Dodeler, V., & Michinov, N. (2022). Work-from-home during COVID-19 lockdown: When employees’ well-being and creativity depend on their psychological profiles. Frontiers in Psychology, 13, 862987. https://doi.org/10.3389/fpsyg.2022.862987

Minkov, M., & Kaasa, A. (2022). Do dimensions of culture exist objectively? Validation of the revised Minkov-Hofstede model of culture with World Values Survey items and scores for 102 countries. Journal of International Management, 28(4), 100971. https://doi.org/10.1016/j.intman.2022.100971.

Neufeld, D. J., & Fang, Y. (2005). Individual, social, and situational determinants of telecommuter productivity. Information & Management, 42(7), 1037-1049. https://doi.org/10.1016/j.im.2004.12.001

Nezlek, J. (2010) Multilevel Modelling and Cross-Cultural Research. In D. Masumoto & F.J. Van de Vijver (Eds.), Cross-cultural research methods in psychology (pp. 299-345). Cambridge University Press. https://doi.org/10.1017/CBO9780511779381.015

Oleksa-Marewska, K., & Tokar, J. (2023). Organizational culture and job satisfaction ofemployees working remotely: A cross-cultural analysis. Zeszyty Naukowe Null, 2023(182), 347-360. https://doi.org/10.29119/1641-3466.2023.182.20

Parent-Lamarche, A., & Marchand, A. (2023). Trajectories of teleworking via workorganization conditions: Unraveling the effect on work engagement and intentionto quit with path analyses. Sustainability, 15(11), 8476. https://doi.org/10.3390/su15118476

Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. The Journal of Applied Psychology, 88(5), 879-903. https://doi.org/10.1037/0021-9010.88.5.879. PMid:14516251

Prasad, K. D. V., Vaidya, R., & Rani, R. (2023). Remote working and occupational stress: Effects on IT-enabled industry employees in Hyderabad Metro, India. Frontiers in Psychology, 14, 1069402. https://doi.org/10.3389/fpsyg.2023.1069402. PMid:37063549.

Raghuram, S., & Fang, D. (2014). Telecommuting and the role of supervisory power in China. Asia Pacific Journal of Management, 31(2), 523-547. https://doi.org/10.1007/s10490-013-9360-x

Rietveld, J. R., Hiemstra, D., Brouwer, A. E., & Waalkens, J. (2022). Motivation and productivity of employees in higher education during the first lockdown. Administrative Sciences, 12(1), 1–11. https://doi.org/10.3390/admsci12010001

Rhoades, L., & Eisenberger, R. (2002). Perceived organizational support: A review of the literature. The Journal of Applied Psychology, 87(4), 698-714. https://doi.org/10.1037/0021-9010.87.4.698. PMid:12184574.

Sandoval-Reyes, J., Idrovo-Carlier, S., & Duque-Oliva, E. J. (2021). Remote work, work stress, and work-life during pandemic times: A Latin America situation. International Journal of Environmental Research and Public Health, 18(13), 7069.https://doi.org/10.3390/ijerph18137069. PMid:34281007.

Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In M.P. Zanna (Ed.), Advances in experimental social psychology (Vol. 24, pp. 1-65). Academic Press. https://doi.org/10.1016/S0065-2601(08)60281-6

Schwartz, S. H. (2006). A theory of cultural value orientations: Explication and applications. Comparative Sociology, 5(2), 137-182. https://doi.org/10.1163/156913306778667357.

Shahriar, H., Makhdum, L. N., & Hossen, B. E. (2024). Organizational culture and its influence on employee job satisfaction. International Journal of Engineering Applied Sciences and Technology, 9(04), 52-61. https://doi.org/10.33564/IJEAST.2024.v09i04.005

Schriesheim, C., & Tsui, A. S. (1980). Development and validation of a short satisfaction instrument for use in survey feedback interventions. Western Academy of Management Meeting, 1980, 115-117. https://doi.org/10.1504/IJTM.2008.018061

Spruk, R., & Kešeljević, A. (2016). Institutional origins of subjective well-being: Estimating the effects of economic freedom on national happiness. Journal of Happiness Studies, 17(2), 659-712. https://doi.org/10.1007/s10902-015-9616-x

Sterjo, A. (2023). The culture of organizational performance impact of remote working: The case of Yeme Architect. Jurnal Studi Pemerintahan, 14(1), 22-44. https://doi.org/10.18196/jgp.v14i1.16620

Taras, V., Steel, P., & Kirkman, B. L. (2011). Three decades of research on national culture in the workplace: Do the differences still make a difference? Organizational Dynamics, 40(3), 189-198. https://doi.org/10.1016/j.orgdyn.2011.04.006.

Taras, V., Kirkman, B. L., & Steel, P. (2010). Examining the impact of Culture’s consequences: A three-decade, multilevel, meta-analytic review of Hofstede’s cultural value dimensions. The Journal of Applied Psychology, 95(3), 405-439. https://doi.org/10.1037/a0018938.

PMid:20476824.

Think Insights Online. (2024, January 13). Hofstede’s cultural dimensions. https://thinkinsights.net/leadership/hofstedeculturaldimensions/

Urien, B., & Erro-Garcés, A. (2024). Do you prefer logging in? The relevance of the experience of telework for well-being. Employee Relations, 46(3), 641-656. https://doi.org/10.1108/ER-10-2022-0487

Van der Lippe, T., Jager, A., & Kops, Y. (2006). Combination pressure: The paid work-family balance of men and women in European countries. Acta Sociologica, 49(3), 303-319. https://doi.org/10.1177/0001699306067711.

Van der Lippe, T., & Lippényi, Z. (2020). Co‐workers working from home and individual and team performance. New Technology, Work and Employment, 35(1), 60-79. https://doi.org/10.1111/ntwe.12153. PMid:32214593.

Wulandari, N. (2025). Work culture revolution in human resource management in the era of remote work

flexibility and global collaboration. International Journal of Education, 3(1), 30-44.https://ejournal.yasinalsys.org/IJEMT/article/view/4327.

Yoo, B., Donthu, N., & Lenartowicz, T. (2011). Measuring Hofstede’s Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE. Journal of International Consumer Marketing, 23(3–4), 193–210. https://www.tandfonline.com/doi/abs/10.1080/08961530.2011.578059.

Em caso de aprovação do artigo para publicação, os direitos de copyright são cedidos pelo(s) autor(es) à Revista Brasileira de Gestão de Negócios – RBGN.

Nestes termos, é OBRIGATÓRIO que os autores enviem para RBGN o formulário de Cessão de Direitos Autorias devidamente preenchido e assinado. Conforme o modelo: [Direitosautorais]

As condições da Cessão de Direitos Autorais indicam que a Revista Brasileira de Gestão de Negócios – RBGN possui a título gratuito e em caráter definitivo os direitos autorais patrimoniais dos artigos por ela publicados. Não obstante a Cessão dos Direitos Autorais, a RBGN faculta aos autores o uso desses direitos sem restrições.

Os textos publicados na RBGN são de inteira responsabilidade de seus autores.

A revista adota o padrão de licença  CC-BY Creative Commons Attribution 4.0 permitindo redistribuição e reutilização dos artigos sob a condição de que a autoria seja devidamente creditada.