Palavras-chave
PME
liderança participativa
orientação de risco
Como Citar
Resumo
Objetivo – O objetivo deste estudo foi examinar os antecedentes que influenciam as intenções dos gerentes de PMEs de se envolverem com a responsabilidade social corporativa (RSC) e se essas intenções se traduzem em comportamento real de envolvimento com a RSC.
Referencial teórico – Este estudo usou a Teoria do Comportamento Planejado para examinar a influência das atitudes, normas subjetivas e controle comportamental percebido dos gerentes de PMEs em sua intenção de participar de atividades de RSC. A Teoria dos Traços e a Teoria da Utilidade Esperada também foram usadas para explicar a influência da orientação para o risco e do estilo de liderança participativa em suas atitudes em relação à RSC.
Metodologia – Os dados primários foram coletados por meio de questionários. Os dados, que consistiam de 301 respondentes, foram analisados com o PLS-SEM.
Resultados – A orientação para o risco e o estilo de liderança participativa tiveram uma influência significativa sobre as atitudes dos gerentes. Também se constatou que as atitudes, as normas subjetivas e o controle comportamental percebido tiveram um efeito significativo sobre a intenção de participar da RSC, o que posteriormente influenciou o comportamento real de RSC.
Implicações práticas e sociais da investigação – Para os formuladores de políticas, este estudo fornece uma referência para incentivar o envolvimento com a RSC entre as PMEs. Para os gerentes e proprietários de PMEs, identifica os antecedentes que são importantes para uma atitude positiva em relação ao envolvimento com a RSC.
Contribuições – Os resultados enriquecem a literatura sobre orientação para o risco e liderança participativa, que são antecedentes importantes das atitudes de RSC dos gerentes. Os resultados também apoiam a aplicabilidade da Teoria do Comportamento Planejado na área de envolvimento com a RSC no contexto das PMEs.
Palavras-chave – Responsabilidade Social Corporativa, PMEs, Liderança Participativa, Orientação para o Risco
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