Palavras-chave
comportamento experimental
idéias inovadoras
performance inovadora
comportamentos dos funcionários.
Como Citar
Resumo
Objetivo – Novos formatos organizacionais são cruciais para as empresas que desejam inovar, principalmente para aquelas que são altamente dependentes de tecnologias digitais. Portanto, os comportamentos inovadores desempenham um papel fundamental na redefinição das práticas organizacionais. Esta pesquisa examina o impacto das ideias inovadoras nos comportamentos orientados para o desempenho da inovação e tenta entender o papel da experimentação dos funcionários e dos comportamentos orientados para a colaboração.
Referencial teórico – A literatura sobre comportamento organizacional e inovação é a lente teórica usada para apoiar a pesquisa.
Metodologia – A revisão da literatura concentra-se em um fluxo de pesquisa sobre comportamentos inovadores, levantando questões sobre relações comportamentais. Um conjunto de hipóteses é testado por meio de modelagem de equações estruturais (structural equation modeling – SEM) para investigar os efeitos associados de ideias inovadoras, experimentação, colaboração e comportamentos inovadores orientados para o desempenho em um contexto de transformação digital. A amostra é composta por 106 funcionários de uma empresa brasileira de comércio eletrônico.
Resultados – Os resultados revelam que somente os comportamentos orientados para a colaboração têm um efeito mediador positivo entre as ideias inovadoras e os comportamentos orientados para o desempenho da inovação. Os comportamentos orientados para a experimentação não têm efeito como mediadores dos comportamentos orientados para o desempenho da inovação ou como influenciadores dos comportamentos orientados para a colaboração. As ideias inovadoras não têm efeito direto sobre os comportamentos orientados para o desempenho da inovação, mas têm um efeito positivo quando mediadas pela colaboração e pela experimentação.
Implicações práticas e sociais da investigação – Os comportamentos orientados para a colaboração e para a experimentação são explorados separadamente, e essa distinção também é importante para a teoria da gestão da inovação e para as empresas, mostrando como dois tipos específicos de comportamentos, que são correlacionados de forma diferente, influenciam os comportamentos orientados para o desempenho da inovação em ambientes dinâmicos.
Contribuições – A principal contribuição do estudo está relacionada ao fato de ele demonstrar o valor dos comportamentos inovadores para a gestão da inovação na prática, mostrando que uma abordagem comportamental diferente pode ajudar as empresas a alcançar a inovação.
Palavras-chave – comportamento colaborativo, comportamento experimental, ideias inovadoras, desempenho da inovação, comportamentos dos funcionários
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