Vol. 10 No. 26 (2008)
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Vol. 10 No. 26 (2008)
Published March 25, 2008
Editorial
Roberto Coda
Editorial
https://doi.org/10.7819/rbgn.v10i26.207
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Articles
Francisco Antonio Serralvo, Márcio Tadeu Furrier
1-16
Brands Repositioning: Brazilian case studies
https://doi.org/10.7819/rbgn.v10i26.88
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Gabriel Sperandio Milan, Juliana Brentano, Deonir De Toni
17-26
Perceived Services Quality of a Communication Agency and Customer Satisfaction: an exploratory research
https://doi.org/10.7819/rbgn.v10i26.201
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Salomão Alencar de Farias, Michelle Helena Kovacs, Janaynna Menezes da Silva
27-44
On-line Consumer Behavior: the flow theory perspective
https://doi.org/10.7819/rbgn.v10i26.203
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René Luiza Gastoldi Gianisella, Marcos Antonio de Souza, Lauro Brito de Almeida
45-62
Adoption of Strategic Alliances by Shoes Industries of the Vale do Rio dos Sinos-RS and Franca-SP clusters: an exploratory study
https://doi.org/10.7819/rbgn.v10i26.202
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Carlos Rufín, Pedro Parada, Esteban Serra
63-85
The Paradox of Multidomestic Strategies in a Global World: nonmarket strategies in developing countries
https://doi.org/10.7819/rbgn.v10i26.204
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Annual Management Report
86-88
Editorial Information - 2007
https://doi.org/10.7819/rbgn.v10i26.208
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89-90
Reviewers - 2007
https://doi.org/10.7819/rbgn.v10i26.209
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91-94
Index by Author - 2007
https://doi.org/10.7819/rbgn.v10i26.212
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95-96
Index by Thematic Area - 2007
https://doi.org/10.7819/rbgn.v10i26.210
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97-98
Title Index Pot - 2007
https://doi.org/10.7819/rbgn.v10i26.211
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