The role of creativity in mediating the relationship between entrepreneurial passion and entrepreneurial alertness

Héctor Montiel Campos

Abstract


Purpose – The purpose of this paper is to investigate creativity as
an intermediate variable existing within the relationship between
entrepreneurial passion and entrepreneurial alertness.

Design/methodology/approach – This is a quantitative research using
a moderated mediation model. A questionnaire is used and the analyses
are performed with the answers from 244 people with at least 3 years of
professional experience and graduate business studies. The discriminant
validity of the variables is revised and a hierarchical regression analysis
is performed for the hypotheses test.

Findings – Significant relations are obtained with which a positive
relationship between entrepreneurial passion and creativity can be
confirmed, as well as a positive relationship between creativity and
entrepreneurial alertness. However, the results also reported that
creativity partially mediates the relationship between entrepreneurial
passion and entrepreneurial alertness.

Originality/value – The contribution of this research lies on showing
empirical evidence of the link between entrepreneurial passion,
creativity, and entrepreneurial alertness through the use of measurement
scales recently developed. It also presents creativity as an intermediate
variable in the entrepreneurial passion-alertness relationship.

 


Keywords


Entrepreneurial passion; creativity; entrepreneurial alertness; opportunity.



DOI: https://doi.org/10.7819/rbgn.v18i61.3010

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