Keywords
How to Cite
Abstract
Purpose – This paper investigates the effectiveness of the downsizing
strategy when applied to the Telefónica case.
Design/methodology/approach – By using the Event Study method,
we present the relationship between downsizing strategies and results.
Statistical significance of results was analyzed using t-statistics analysis.
Findings – Results are significant, proving that the downsizing strategy
brought about greater profitability and better funding, leveraging
company market values.
Originality/value – Results indicate that downsizing is a strategy
alternative that allows for better adaptation, if carried out proactively
and associated to changes that are necessary within organizational
structure and processes.
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