Keywords
How to Cite
Abstract
The present article approaches the relationship among models that analyze the phases of organizational life cycle and the organizational effectiveness, based on a retail organization – created in the beginning of the XX Century, more precisely, on November 29, 1913 and that was recognized by the paulistana population as being the one that most resembled the city. The analysis of the favorable periods of growth and the critical periods has made it possible to identify the characteristics of each one of the five identified phases in the study: initial growth, administrative, mass growth, expansion and lack of control. It is concluded by the importance of underlying concepts that they interfere: in the research when of the phases elaboration; in the theory of organizational life cycle as instrument that can contribute in the strategic planning of the organizations.
Key-words: Organizational life cycle. Organizational development. Organizacional growth. Case study.
If a paper is approved for publication, its copyright has to be transferred by the author(s) to the Review of Business Management – RBGN.
Accordingly, authors are REQUIRED to send RBGN a duly completed and signed Copyright Transfer Form. Please refer to the following template: [Copyright Transfer]
The conditions set out by the Copyright Transfer Form state that the Review of Business Management – RBGN owns, free of charge and permanently, the copyright of the papers it publishes. Although the authors are required to sign the Copyright Transfer Form, RBGN allows authors to hold and use their own copyright without restrictions.
The texts published by RBGN are the sole responsibility of their authors.
The review has adopted the CC-BY Creative Commons Attribution 4.0 allowing redistribution and reuse of papers on condition that the authorship is properly credited.