The objective of this research is to analyze
whether entrepreneurs’ leadership behaviors in
small and micro enterprises that provide services
contribute to the dissemination of the many
dimensions of entrepreneurial orientation. This
is basic qualitative research of an exploratory
and interpretative nature, carried out by means
of interviews – with a semi-structured script
– applied to five entrepreneurs who are MSE
leaders. Research data was analyzed through
content analysis proposed by Bardin (2008), and
narratives, according to Gibbs (2009). The results
reveal that entrepreneurs use the dimensions of
entrepreneurial orientation with varying intensity
and in an informal way, because they are not
familiar with the practices of these dimensions.
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