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Vol 19, No 65 (2017) The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise Abstract  PDF  PDF (Português (Brasil))
Rafael Barreiros Porto, Rafaela da Rocha Costa, Eluiza Alberto de Morais Watanabe
 
Vol 21, No 5 (2019) Marketing Strategy Process: analyzing the sequential relationships among its strategic activities Abstract  PDF  PDF (Português (Brasil))
Lucas Lira Finoti, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, Renato Zancan Marchetti
 
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