Purpose – This study proposes to analyze the adaptation of ecopreneurs in each stage of the entrepreneurial life cycle.
Design/methodology/approach – Based on a qualitative approach of a descriptive nature, a multiple case study was conducted comprising four entrepreneurs from environmental enterprises. The data collection was performed through semi-structured interviews and documental analysis, and analyzed using the content analysis technique.
Findings – The results demonstrated that two stages demand common adaptations regardless of the context of the business, and the other one requires specific adjustments. Thus, a framework was proposed to present the adaptations ecopreneurs need to make during each stage of the entrepreneurial life cycle.
Originality/value – This study is expected to contribute to the literature regarding entrepreneurs and the stages of the entrepreneurial life cycle, as well as to ecopreneurs, specifically, by providing them with empirical data regarding possible adaptations they may face during each stage of the entrepreneurial life cycle.
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