Keywords
Product innovation
Process innovation
Integration Mechanisms.
How to Cite
Abstract
Purpose – This paper examines the use of integration mechanisms in two innovation activities relationships: between exploitation product innovation and exploration product innovation, and between exploitation process innovation and exploration product innovation. It also identifies the benefits generated by the use of integration mechanisms.
Design/methodology/approach – A multiple case study in four companies from different sectors which are a reference in product and process innovation.
Findings – There is integration in the innovation activities relationships studied. The most used integration mechanisms in both relationships are regular collaboration, involvement for knowledge exchange (cross-functional interface mechanisms), those related to a culture of freedom, such as the free flow and encouragement of ideas, and those related to knowledge and information exchange (connectedness mechanisms).
Originality/value – In addition to identifying that integration is possible and occurs in companies, it was possible to verify that the use of integration mechanisms enables the generation of benefits for product innovation.
If a paper is approved for publication, its copyright has to be transferred by the author(s) to the Review of Business Management – RBGN.
Accordingly, authors are REQUIRED to send RBGN a duly completed and signed Copyright Transfer Form. Please refer to the following template: [Copyright Transfer]
The conditions set out by the Copyright Transfer Form state that the Review of Business Management – RBGN owns, free of charge and permanently, the copyright of the papers it publishes. Although the authors are required to sign the Copyright Transfer Form, RBGN allows authors to hold and use their own copyright without restrictions.
The texts published by RBGN are the sole responsibility of their authors.
The review has adopted the CC-BY Creative Commons Attribution 4.0 allowing redistribution and reuse of papers on condition that the authorship is properly credited.