Entrepreneurial Leaders and the Dissemination of Entrepreneurial Orientation

João Carlos Barreto, Vânia Maria Jorge Nassif


The objective of this research is to analyze
whether entrepreneurs’ leadership behaviors in
small and micro enterprises that provide services
contribute to the dissemination of the many
dimensions of entrepreneurial orientation. This
is basic qualitative research of an exploratory
and interpretative nature, carried out by means
of interviews – with a semi-structured script
– applied to five entrepreneurs who are MSE
leaders. Research data was analyzed through
content analysis proposed by Bardin (2008), and
narratives, according to Gibbs (2009). The results
reveal that entrepreneurs use the dimensions of
entrepreneurial orientation with varying intensity
and in an informal way, because they are not
familiar with the practices of these dimensions.


Entrepreneur. Behavior leadership. Entrepreneurial orientation. MSEs.

DOI: https://doi.org/10.7819/rbgn.v16i51.1422

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Av. da Liberdade, 532 - São Paulo - SP Brasil Cep. 01502-001 Tel. 55 11 3272-2340
 The RBGN adopts the Creative Commons licens CC-BY Creative Commons Attribution 4.0 

The RBGN has the financial support from Fundação Escola de Comércio Álvares Penteado - FECAP and development agencies Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq and Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – CAPES.

Desenvolvido por:

Logomarca da Lepidus Tecnologia