Development and Proposal of a Scale for Measuring the Image of Touristic Destinations (IMATUR)

Eduardo Torres Moraga, Enrique Alex Marinao Artigas, Coro Chasco Irigoyen


Image plays an important role in the process of choosing a touristic destination. In view of its importance, the purpose of this study is to propose a valid, reliable and dimensional scale of measurement that allows measuring touristic destinations images. To achieve this objective, a methodology was developed in different stages, which includes building a scale with a range of content validity and analyzing their psychometric properties by means of different statistical methods, parametric and nonparametric. To develop this analysis, 750 people were surveyed in samples, in proportion to the touristic destinations visited in Chile. The results showed a scale to measure the image of a touristic destination, made up of cognitive perception, affective evaluation, and by functional, symbolic and hedonistic benefits. This study provides to different groups of interest relevant information regarding the factors that make up the image, and are the basis to achieve a better perception of the touristic destination.

Key words: Image. Tourist destination. Scale.


Image. Tourist destination. Scale.


Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Av. da Liberdade, 532 - São Paulo - SP Brasil Cep. 01502-001 Tel. 55 11 3272-2340
 The RBGN adopts the Creative Commons licens CC-BY Creative Commons Attribution 4.0 

The RBGN has the financial support from Fundação Escola de Comércio Álvares Penteado - FECAP and development agencies Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq and Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – CAPES.

Desenvolvido por:

Logomarca da Lepidus Tecnologia