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Issue Title
 
Vol 18, No 62 (2016) “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site Abstract   PDF   PDF (Português (Brasil))
Marcos Inácio Severo de Almeida, Milena Costa, Ricardo Limongi França Coelho, Paulo Roberto Scalco
 
Vol 20, No 4 (2018) “That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states Abstract   PDF   PDF (Português (Brasil))
Mohsin Altaf, Arfan Shahzad
 
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