Ostermann CM, Moyano CM, Laufer J. Brand positioning in higher education: the perception of Brazilian generational cohorts. Rev. Bras. Gest. Neg. [Internet]. 2019 Jul. 11 [cited 2024 Apr. 20];21(3):416-34. Available from: https://rbgn.fecap.br/RBGN/article/view/4006