Muniz Félix B, Tavares E, Cavalcante NWF. Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study. Rev. Bras. Gest. Neg. [Internet]. 2017 Dec. 8 [cited 2024 Apr. 28];20(1):112-26. Available from: https://rbgn.fecap.br/RBGN/article/view/3627