Piato Éderson L, Pimenta ML, Fowler FR. Cars that Provide Pleasure: a study about the connection between attributes and personal values of buyers from São Paulo. Rev. Bras. Gest. Neg. [Internet]. 2014 Dec. 10 [cited 2024 May 2];16(52):434-47. Available from: https://rbgn.fecap.br/RBGN/article/view/1374