Larentis F, Antonello CS, Slongo LA. Organizational culture and relationship marketing: an interorganizational perspective. Rev. Bras. Gest. Neg. [Internet]. 2017 Dec. 8 [cited 2024 Nov. 22];20(1):37-56. Available from: https://rbgn.fecap.br/RBGN/article/view/3688