1.
Almeida MIS de, Costa M, Coelho RLF, Scalco PR. “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site. Rev. Bras. Gest. Neg. [Internet]. 2016 Oct. 18 [cited 2024 Nov. 23];18(62):545-69. Available from: https://rbgn.fecap.br/RBGN/article/view/2620