Finoti, Lucas Lira, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, and Renato Zancan Marchetti. “Marketing Strategy Process: Analyzing the Sequential Relationships Among Its Strategic Activities”. Review of Business Management 21, no. 4 (November 5, 2019): 767–787. Accessed April 1, 2025. https://rbgn.fecap.br/RBGN/article/view/4031.