D’Avila Gonçalves, L. C., I. L. Garrido, and C. Damacena. “The Proposal of a Conceptual Model of Brand Equity in the New Logic of Services”. Review of Business Management, vol. 12, no. 36, Oct. 2010, pp. 341-57, doi:10.7819/rbgn.v12i36.641.