Izquierdo Yusta, A., Martínez Ruiz, M. P. and Jiménez Zarco, A. I. (2011) “The Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C): an application in the hospitality industry”, Review of Business Management, 13(39), pp. 137–158. doi: 10.7819/rbgn.v13i39.721.