SCHARF, E. R. Value Proposition and Human Capital: strategic marketing practices. Review of Business Management, [S. l.], v. 14, n. 43, p. 216–233, 2012. DOI: 10.7819/rbgn.v14i43.949. Disponível em: https://rbgn.fecap.br/RBGN/article/view/949. Acesso em: 27 apr. 2024.