FEITOSA, W. R.; IKEDA, A. A. Market Segmentation Based on Cohorts: a qualitative approach. Review of Business Management, [S. l.], v. 13, n. 41, p. 359–375, 2011. DOI: 10.7819/rbgn.v13i41.740. Disponível em: https://rbgn.fecap.br/RBGN/article/view/740. Acesso em: 27 apr. 2024.