HERMENEGILDO CHÁVEZ, M. V.; RONDÁN CATALUÑA, F. J.; MARTIN RUIZ, D. Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase. Review of Business Management, [S. l.], v. 25, n. 4, 2023. DOI: 10.7819/rbgn.v25i4.4246. Disponível em: https://rbgn.fecap.br/RBGN/article/view/4246. Acesso em: 14 may. 2024.