SANTOS, S. S.; CARVALHO, C. The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity. Review of Business Management, [S. l.], v. 25, n. 3, 2023. DOI: 10.7819/rbgn.v25i3.4230. Disponível em: https://rbgn.fecap.br/RBGN/article/view/4230. Acesso em: 8 may. 2024.