DE LIMA, L. I.; STEINER NETO, P. J. Understanding of Loyalty Programs’ Participation Rules. Review of Business Management, [S. l.], v. 15, n. 49, p. 489–503, 2013. DOI: 10.7819/rbgn.v15i49.1410. Disponível em: https://rbgn.fecap.br/RBGN/article/view/1410. Acesso em: 1 may. 2024.