SCHERER, L. J.; TOALDO, A. M. M. A Study of Consumer Behavior Towards the Retention Strategies of the Four Largest Mobile Phone Operators in Brazil. Review of Business Management, [S. l.], v. 13, n. 40, p. 243–263, 2011. DOI: 10.7819/rbgn.v13i40.980. Disponível em: https://rbgn.fecap.br/RBGN/article/view/980. Acesso em: 22 nov. 2024.