SERRALVO, Francisco Antonio; FURRIER, Márcio Tadeu. Brands Repositioning: Brazilian case studies. Review of Business Management, [S. l.], v. 10, n. 26, p. 1–16, 2008. DOI: 10.7819/rbgn.v10i26.88. Disponível em: https://rbgn.fecap.br/RBGN/article/view/88. Acesso em: 23 apr. 2026.