GARCÍA-Y-GARCÍA, E.; REJÓN-GUARDIA, F.; SÁNCHEZ-BALTASAR, L. B. Data-Driven Marketing Image: Scale Development and Validation. Review of Business Management, [S. l.], v. 27, n. 02, 2025. DOI: 10.7819/rbgn.v27i02.4294. Disponível em: https://rbgn.fecap.br/RBGN/article/view/4294. Acesso em: 19 jul. 2025.